Fresh new visual identity for swimwear apparel.

Visuals created on joyful memories

Swimtranquil creates swimwear. Making days by the pool and at the beach easier through innovative product design. We developed the brand identity and comprehensive identity system, visual architecture and visual language. The identity system was applied to stationery, communications, marketing, products, product tags and display.

Our purpose was to create a logo that would instantly bring you back to your best pool/beach memories.

We opted for a bold & energetic logo. The playful script oozes with creativity and fun, and that jives with the brand’s personality.


Lifestyle Boutique


Tea Merchant