A new visual identity and online presence.


Hudvårdsbutiken is a Swedish skincare online store launched in 2018 with the mission to make accessible quality and environmentally conscientious skincare. HB was developed by the pure thought of creating a reliable temple of beauty, organic and sustainable. HB is a team of passionate beauty curators who believe in the idea that authentic, efficient and clean beauty will revolutionize the way we think about cosmetics.

We reimagined the brand from the ground up, redesigning the company’s graphic identity, taking it from a monotone wordmark to a subtle and bold icon and a surprising color palette.

Modest, Modern and Chic

A much-needed brand renovation.

A design variation chosen among many other great directions


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