A new visual identity for a French urban bicycle brand

Maintaining a minimalist dominance

Based in Nice, in the south of France, the brand is based on a simple idea, creating uncompromising cycles between performance, design and quality.

These creative artisans successfully blend epochs by instilling 200 years of cycle history into their collections, while maintaining minimalist dominance.

Allowing racers and cruisers to be connected

An accurate assembly

Hancrafted design for handcraft Artisans

By Creatives For Creatives

By Creatives For Creatives

With an eagerness to maintain minimalism and move forward from the conventional sport-look of bicycle brands, our design approach makes a natural linking of the creators' passions in art, design and fashion. An elegant and modern branding for a refined and comfortable, yet accessible bicycle.


Model Agency


Swedish skincare e-store